Forget Your Competition
Forget that your company is one of many selling products and services in a noisy world. Change the paradigm. You are standing on your own mountaintop. You can lead; you can speak from your summit anytime, anywhere, with all the tools at your disposal today. Being heard is the agenda. The key to brand effectiveness [...]
What will make your year?
Now that we’re well into 2012, what are the results that will provide a sense of real accomplishment and impact when the year comes to a close? Rave reviews? Social or community impact? More customers? More participants in your program? What personal goals do you have? And the big question is: How will you get [...]
Remember the Wizard…
…in the movie, Wizard of Oz? He was a leader hiding behind smoke and subwoofers. Technology makes it easier to communicate to your employees but get out from behind the computer and communicate your vision! Doreen Lorenzo, president of Frog Design, an innovation firm, said recently (NYT, Corner Office, 3/27/11,) “I thought I was being [...]