Case Clips

Public HealthFest: Raised Awareness About Healthy Lifestyles

A medical device and pharmaceutical company raised awareness about healthy lifestyles and disease prevention with a public health fest. The principal of Nord Strategy Group managed the teams that designed, developed, and produced all aspects of this large public event that gave 5000 participants an afternoon of entertainment with national musical acts, fun activities for children, and education about easy ways to live a healthy lifestyle that included free health screenings for BMI, diabetes, and blood pressure. 80% of the attendees expressed a favorable opinion of the sponsoring company.
 

Game changer event changed industry perception

Facing tough competition in the network integration market, a universally recognized telecommunications industry demonstrated their capabilities and solutions as a network integrator. The principal of Nord Strategy Group led the teams that helped this industry leader change the networking industry’s perception, and build market share as a preeminent network integrator and data solutions provider. At a key industry tradeshow and conference, key components of the program were:

• An attendee tour of the world’s largest temporary network created by this telecommunications onsite at the conference
• A successful VIP program for existing telecommunications customers.
• High visibility from advertising, banners, video billboard ads, signage, live presentation.
• Surveys showed that 87% of attendees saw company as an industry leader and 81% were interested in using their solutions.
• Tracking leads received during this experience, they achieved 100% of their sales revenue goal in only 2/3 of the estimated time frame.

Small Swiss company becomes market leader

The principal of Nord Strategy Group led the marketing team that helped a small Swiss medical imaging company introduce their patented direct digital radiography (ddR) technology to the marketplace. Over several years, they built, installed and supported enough systems to be recognized as the pioneer and worldwide leader in the design, manufacturing and marketing of state-of-the-art ddR technology.

For the annual international industry event year after year, the team created a marketing program that put the actual product in the hands of radiologists, technicians, and administrators so they would see that the ease of use helped technicians and patients, reduced radiation exposure, and saved money.
 

State brings in new business

This Midwestern state wanted to bring in more business to take advantage of their expertise in cutting edge plastics technology including new applications and recyclable polymers. The principal of Nord Strategy Group worked with their Department of Commerce to create the messaging, strategy and logistics for the tours to the industry media, targeted businesses and relocation companies. The tours brought in a number of leads that led to new business in the state.
 

National non-profit raises profile, funds in Chicago

A non-profit with a complex message needed to raise funds and increase membership in Chicago. The principal of Nord Strategy Group organized successful events that raised funds and increased the membership base in Chicago. She worked closely with the national office and sponsoring business and founder to deliver messaging and nurture the growing large donor activity.