About
Nord Strategy Group is a team of strategic communicators and market activators. We help you chart your strategy and metrics, create your messages, and execute your communications and marketing. Our experienced creative, marketing, and production professionals help you take full advantage of opportunities in your marketplace. We work with companies from the Russell 1000 to start-ups across industries as well as major NGO’s and burgeoning causes.
We help you:
· Understand your market infrastructure
Understand and articulate your messages in stakeholder terms. Monitor your marketplace. Track the changes. Know and educate the influencers.
· Build relationships with your customers, stockholders, employees, suppliers and your entire stakeholder community
Create messages that build business value and reputation. Build relationships with strategic market relations programs. Create partners and allies.
· Amplify your message and value
Represent your company and its products’ authentic value. Ensure your marketing messages are meaningful to your priority markets and stakeholders. Communicate and deliver your “whole product” — your technology, your people, your services, your delivery.
· Activate your market, your community and measure the results
Compel your market to take the actions you seek with web and face-to-face marketing and other marketing communication programs.
· Address social problems through your business and tell the story
Make sure your CSR programs support your competitive advantage and communicate with a crisp, clear message.
· Match your company with the right NGO partners and NGO’s and causes with the company or charitable organization
The fastest way to move backward in a rapidly changing world is to stand still.
Deanna L. Nord, principal of Nord Strategy Group is a leader and strategist in the areas of marketing and communications, business and product development. She has experience in multi-sector initiatives, corporate social responsibility and sustainability.
In her various roles, Deanna has worked as a consultant to companies such as Abbott Laboratories, AT&T, CDW; Fujitsu; Johnson & Johnson; Ceridian Corporation; Medtronic, Inc.; 3M Corporation; Harley-Davidson, Inc. and government agencies such as the Michigan Department of Commerce Manufacturing Development Group; the Minnesota Trade Office and the Department of Minnesota Economic Development renewable energy research and product development.
Most recently, Deanna worked for 14 years for Live Marketing, a marketing agency based in Chicago where as vice president of corporate social responsibility and senior director of accounts she led teams for award-winning programs. Before joining Live Marketing, she worked as vice president of marketing for Digital Pressworks, an international digital printing company and prior to that served as vice president of business development for Bush Communications for Marketing, Inc.
She was a founder of the Lakes and Prairie 5-state chapter of Businesses for Social Responsibility; Midwest Regional Director, Business Leaders for Sensible Priorities; and a founding member of the Minneapolis Food Policy Task Force. She has served in a leadership and fundraising capacity with numerous non-profit organizations.
Deanna is currently writing a book on an international business leader, a pioneer in corporate social responsibility, and has published articles in business and general publications including the Utne Reader and Corporate Responsibility Magazine (formally Business Ethics Magazine).