Forget Your Competition

Forget that your company is one of many selling products and services in a noisy world. Change the paradigm. You are standing on your own mountaintop. You can lead; you can speak from your summit anytime, anywhere, with all the tools at your disposal today. Being heard is the agenda. The key to brand effectiveness is to consistently connect with your target audience, your constituencies... Read More

Context

“Good architecture should disappear – you should feel the context,” says Bangkok-based Thai architect, Duangrit Bunnag (Financial Times, Van Post, 1/12/11), “It should reflect a sense of place and culture.” This is a notable quote. I feel the same way about the social architecture, if you will, in which well intentioned corporate, philanthropic, and governmental/NGO organizations... Read More

Speaking In Code

We all speak “in code” in our professional worlds. Try sparking a conversation with these, “Our CTO and I discussed the TQM reports from our ASP’s…” (Corporate acronyms might make a fun party game.) Or “We want complete transparency with all our stakeholders in benchmarking our capacity building in our CSR program.” The most erudite of folks won’t know what you’re... Read More